Today I have been mostly backing up the documents, photos and other important things from my computer using dropbox on the advice of some friends who have used it successfully for years (see I’m always the last to get technology).
This will hopefully save me from the any future computer woe but whilst I’ve been doing this I’ve taken the opportunity to spend some time reorganising my computer files and having a bit of a spring clean – I have copies of exactly the same image in multiple folders for what reason exactly?
It’s been very interesting seeing what was lurking in my archives including my proof copy of my advert in the Mumszone Online Shopping Directory from 2007.
Mumszone had one of the first ‘WAHM’ (work at home mum) forums that I belonged to (sadly the very first one has now closed down) and the small business owners on the forum clubbed together to produce this directory and then shared them out to send to our customers / other forum members with the hope that our customers would buy from the other WAHMs too. I have no idea how many of these directories were sent out or any recollection of how successful it was as far as marketing goes but at the time it seemed worth a try!
So what are my top tips for a business with sticking power?
- Don’t have too high expectations – it is unlikely that you are going to make a huge amount of money immediately, it takes time to build an online business and if you need cash right now then you might be better printing some fliers and doing someones ironing, gardening, dog walking or similar
- Think about where you want to be in a few years time – do you still want to be running a ‘baby’ business when your children are at school or will you have got bored of nappies by then? (A bonus for me is that the Littlesheeps grew into my business and are now at the age to appreciate the games, puppets and other products that were beyond them when we started out).
- Don’t worry about what everyone else is doing – running a business as a mumpreneur is about working for yourself at your own pace. Also remember that appearances are deceptive it is quite probable that the people behind the small businesses that you admire are probably feeling just like you underneath
I asked the question earlier this evening on twitter and here are the responses so far…
@Littlesheep a thick skin and lots of determination!
— Libby Hill (@SmartTalkers) March 10, 2012
@Littlesheep keep innovating
— angels&urchins (@angelsurchins) March 10, 2012
Please add your tips in the comments.